Social Media Research Dissemination is the applied science of connecting the research and academic communities with teachers, parents, patients, students, policymakers, consumers…. REAL PEOPLE: those individuals, families and communities impacted by scientific progress and discovery. Put simply, social media research dissemination represents a potential threat to power structures that contribute to and maintain inequity, undermine diversity and resist inclusion. This is GREAT news for researchers and community advocates looking to effect change and build a Culture of Health.