This course emphasizes the role and value of social media in disseminating research findings. The primary objective of the course is to train individuals on how to conceptualize, design, conduct, frame and share their research in such a way as to maximize the social element and leverage the ever-evolving technological landscape of social media.
These modules are the core of the Introduction to Health Impacts Assessment mini-course. Please watch through all of these modules, the estimated time to watch is previewed before each video. To watch all the videos, it will take roughly 2 hours.
Navigating the course:
The required readings and resources can be found in their own tab on the homepage of the site. This course has discussion questions that you should answer as you progress through the course. These questions can be found in the “Course Discussion” tab of this course.
This module introduces the course by broadly defining media and its uses, functions, and implications in contemporary global societies. This module includes a bonus discussion on “Social Media Discourse”.
This module discusses how to identify and effectively reach important audiences, constituencies and stakeholders commonly overlooked in the health sciences and covers strategies for translating research/ scientific jargon into tailored, understandable and attractive language for audiences that align with your research goals and agenda.
There are two Twitters. The first Twitter can be seen with the naked eye. It consists of tweets, retweets, lists and hashtags. The other Twitter lies far beneath the surface; invisible to all but the most enthusiastic, consistent users. This module explains why this Twitter is, pound for pound, much more influential- and thus much more important for Social Media Research Dissemination.
This module discusses how to design aspects of your research for maximum social media research dissemination, including the evaluation plan, data and statistical analyses and technical reporting. This module includes a look at how to design “Effective Twitter Research Campaigns”, which covers the basics of using Twitter to advance your project’s research dissemination goals.
Choney, K. C., & Ph, D. (2012). It’s a black Twitterverse, white people only live in it, 1, 1–8.
Jones, F. (2013). Is Twitter the underground railroad of activism?, 1, 1–8.